From Our Research
Insights on how AI agents perceive brands and make purchase recommendations.
Guides
How to Add Schema.org Product Markup to Your E-Commerce Site (Step-by-Step)
80% of the e-commerce brands we scanned failed the Product Schema check. A practical guide with copy-paste examples for Shopify, Next.js, and plain HTML.
Read moreWhat Is MCP (Model Context Protocol) and Why Your Online Store Needs It
We scanned 250 e-commerce sites. Zero had MCP servers. Here’s what Model Context Protocol is, why it matters, and how to get started.
Read moreGoogle UCP Explained: What E-Commerce Brands Need to Know About Universal Commerce Protocol
Google’s Universal Commerce Protocol lets AI agents handle checkout, fulfillment, and orders. Here’s what it means for your brand.
Read moreAI Agent Optimization Checklist for Shopify Stores (2026)
A practical checklist for Shopify merchants to make their stores visible to AI shopping agents. Based on data from 250+ brand scans. Covers Schema.org, robots.txt, MCP, and more.
Read moreHow to Test If AI Agents Can Find Your Products
Exact prompts to test how ChatGPT, Claude, and Perplexity see your brand. Five tests that reveal whether AI agents can find, price, and recommend your products accurately.
Read moreResearch
The State of Agent Readiness 2026: We Scanned 250 Top E-Commerce Sites. The Average Score is 35.7 out of 100.
Pacestack scanned 250 leading e-commerce websites across 10 industries to measure their AI agent readiness. The results reveal a massive gap between where brands are and where they need to be.
Read moreI Asked Two AI Agents to Help Me Shop. Here's What They Got Wrong.
A Pacestack study across 5 product categories reveals how AI shopping agents see brands — and where they fail catastrophically.
Read moreBrand Deep Dives
Nike Scored 51 out of 100 on AI Agent Readiness. The World’s Biggest Sportswear Brand Has a Blind Spot.
We scanned nike.com with Pacestack’s AI Agent Readiness Scanner. Nike scored 51/100 — a C grade. Here’s exactly what AI shopping agents can and can’t see when they look at Nike.
Read morePeloton Scored 51 out of 100 on AI Agent Readiness. The Structural Gaps Are Holding It Back.
Peloton allows AI crawlers but lacks Product Schema, MCP readiness, and structured product data. We scanned onepeloton.com and found a brand with good infrastructure and critical data gaps.
Read moreGlossier Scored 41 out of 100 on AI Agent Readiness. A DTC Beauty Pioneer Is Invisible to AI Agents.
Glossier built its brand on community and word-of-mouth. But AI shopping agents can’t read any of it. We scanned glossier.com — here’s what we found.
Read moreIndustry Deep Dives
Baby & Kids Leads All Industries in AI Agent Readiness. The Average Score Is Still 41.9 out of 100.
Baby & Kids ranked #1 out of 10 industries in Pacestack’s agent readiness study. But even the top-scoring vertical averaged just 41.9/100. Here’s how 25 brands performed.
Read moreChewy Scored 17 out of 100 on AI Agent Readiness. Here’s How 25 Pet Care Brands Stack Up.
The company that defined online pet shopping scored 17/100 on AI agent readiness. Pacestack scanned 25 pet care brands. The average was 40.0/100.
Read moreSony Scored 13. Lenovo Scored 0. AI Agent Readiness in Electronics Is Worse Than You’d Think.
Tech companies build the products that power AI, but their websites can’t talk to AI agents. Pacestack scanned 24 electronics brands. The average score was 39.8/100.
Read more100% of Outdoor & Sports Brands Failed the Product Schema Check. All 24 of Them.
Not a single outdoor brand has proper Product Schema markup. REI scored 16. The North Face scored 16. Pacestack scanned 24 brands. The average was 38.2/100.
Read moreAG1 Spends Millions on Marketing. It Scored 0 out of 100 on AI Agent Readiness.
Podcast ads don’t help when AI agents do the shopping. Pacestack scanned 25 health & wellness brands. The average score was 37.3/100.
Read moreAI Agents Will Restock Your Pantry. Most D2C Food Brands Aren’t Ready. We Scanned 25 of Them.
McKinsey says consumable replenishment is where agents will operate first. Pacestack scanned 25 food & beverage D2C brands. The average score was 35.7/100.
Read moreRestoration Hardware Scored 13 out of 100 on AI Agent Readiness. Here’s How 24 Home Brands Compare.
Beautiful websites don’t help when AI agents can’t read them. Pacestack scanned 24 home & furniture brands. The average score was 35.4/100.
Read moreH&M, Lululemon, Uniqlo, ASOS, Revolve: All Scored Zero on AI Agent Readiness.
Five of the biggest names in fashion are completely invisible to AI shopping agents. Pacestack scanned 25 fashion brands. The average score was 33.2/100.
Read moreDrunk Elephant Scored 0. Rhode Scored 0. AI Agent Readiness in Beauty Is a Mess.
Brands built on ingredient transparency are invisible to AI agents. Pacestack scanned 24 beauty & skincare brands. The average score was 31.8/100.
Read moreGucci: 0. Prada: 0. Saint Laurent: 0. Luxury Is Dead Last in AI Agent Readiness.
More than half of luxury brands scored F. The average was 22.3/100, 13 points below any other industry. Pacestack scanned 22 luxury & premium brands.
Read more